Thabo Nkosi 
Seres is making waves in Africaâs electric vehicle (EV) market with its premium lineup of SUVs like the Seres 5, Seres 7, Seres 9, and AITO M9. Designed to address Africa’s unique transportation challenges, these vehicles combine cutting-edge range-extender technology, long-distance capabilities, and luxury features. Here’s what you need to know:
- Seres 5: A versatile SUV available in fully electric and range-extended versions, offering up to 1,175 km of range, advanced safety features, and a starting price of $54,500.
- Seres 7: A plug-in hybrid SUV with a combined range of 1,150 km, fast charging, and premium interiors, priced from $57,200.
- Seres 9: A flagship luxury SUV with extended-range and fully electric options, featuring ultra-fast charging, advanced driver-assistance systems, and a price range of $67,115â$81,400.
- AITO M9: A high-performance SUV blending Huaweiâs tech with long-range capability, priced between $65,750 and $120,800.
These vehicles cater to Africaâs evolving mobility needs by addressing limited charging infrastructure, offering extended driving ranges, and ensuring durability for varied terrains. Seresâ focus on safety, advanced connectivity, and fuel efficiency positions it as a strong contender in Africaâs growing premium EV market.
Lancement de la marque SERES au Maroc
1. Seres 5
The Seres 5 takes center stage as the brand’s flagship SUV, offering a range of configurations to cater to different driving preferences. Buyers can choose between two fully electric models – featuring 80 kWh and 90 kWh battery options – or a Range Extended (EREV) version designed to address charging challenges in areas with limited infrastructure. This SUV reflects Seres’ dedication to addressing Africa’s distinct mobility needs.
Performance-wise, the 90 kWh model delivers an impressive 430 kW (576 hp) and 940 Nm of torque, accelerating from 0 to 62 mph in just 3.7 seconds and reaching a top speed of 124 mph. The 80 kWh version provides similar power, making both models ideal for tackling steep inclines, heavy cargo, and overtaking on diverse terrains. All variants feature a dual-motor All-Wheel Drive system, ensuring excellent traction on everything from rural gravel roads to uneven city streets.
Range capabilities are a key selling point, especially in regions with sparse charging networks. The fully electric models boast a WLTP range of 483â530 km (roughly 300â330 miles), while the EREV version extends that to an impressive 1,175 km (730 miles). With a ground clearance of 180â185 mm (about 7.1â7.3 inches), the Seres 5 is well-suited for unpaved roads, speed bumps, and other uneven surfaces. Its construction includes 60% high-strength steel, with 19% hot-formed steel for added durability.
Inside, the Seres 5 offers a high-tech and luxurious experience. The centerpiece is a 15.6-inch 2K infotainment display, paired with a 10.25-inch digital dashboard. Features like integrated navigation, Bluetooth connectivity, a head-up display, and nine active safety functions enhance the driving experience. Additional conveniences include wireless charging, multiple USB ports, and a 3.3 kW V2L/V2V output for powering external devices.
The 2025 Seres 5 starts at 2,611,400 Egyptian Pounds (around $54,500), offering a premium package tailored for African markets. The battery safety system incorporates a five-level security process, having passed over 100 tests to ensure reliability in diverse conditions. The 90 kWh model employs Semi Solid State battery technology, while the 80 kWh version features an integrated heat pump to boost efficiency across varying environments.
"Its intelligent design pairs with innovative technology to offer an unparalleled driving experience. A spacious cabin and a range of safety features prioritize comfort and safety." – Gama Center
For African drivers, the Seres 5 combines rugged construction, extended range options, advanced safety systems, and cutting-edge connectivity. Itâs a luxury SUV built to meet the regionâs challenges while delivering exceptional performance and comfort.
2. Seres 7
The Seres 7 is a premium plug-in hybrid SUV that combines the efficiency of electric driving with the reassurance of extended range, making it a great option for drivers who want to avoid range anxiety. Building on the strengths of its predecessor, this model introduces improved range and next-level technology, specifically tailored to address the unique charging and infrastructure challenges in Africa.
When it comes to performance, the Seres 7 stands out in the premium SUV category. Powered by a dual-motor all-wheel drive system, it delivers an impressive 433 HP (323 kW) and 654 Nm of torque, allowing it to accelerate from 0 to 62 mph in just 4.8 seconds. Whether you’re tackling steep hills or merging onto a busy freeway, this SUV is built to handle it all with ease.
The Seres 7 offers a WLTP combined range of 1,150 km (715 miles), with a pure electric range of 140 km (87 miles). For longer trips or areas with limited charging options, its 60-liter fuel tank provides the flexibility needed to keep going.
Charging is both fast and convenient, thanks to its 40 kWh battery, which can go from 30% to 80% in just 30 minutes. Plus, the 3.3 kW V2L (Vehicle-to-Load) feature lets you use the car as a mobile power source – an invaluable addition for regions with inconsistent electricity supply.
The Seres 7 doesn’t skimp on safety or tech. It comes with nine active safety features, including Forward Collision Warning, Automatic Emergency Braking, Blind Spot Detection, Lane Keeping Assist, and Adaptive Cruise Control. Inside, you’ll find a 15.6-inch 2K central display, a 10.25-inch digital dashboard, and a head-up display, all of which can be updated over-the-air for continued improvements.
Built for durability, the Seres 7 uses 1,500 MPa high-strength hot-formed steel and includes eight airbags for comprehensive safety. Its 150 mm (5.9 inches) ground clearance makes it equally capable on both city streets and rugged rural roads.
Pricing for the Seres 7 is competitive, starting at around 2,740,600 EGP (approximately $57,200) in Egypt and AED 180,000âAED 259,000 (about $49,000â$70,500) in the UAE.
For added peace of mind, the Seres 7 features an aviation-grade battery protection system with triple-layer impact resistance and explosion-proof technology, ensuring safety across a variety of climates and road conditions.
With its blend of electric efficiency, extended range, advanced features, and reasonable pricing, the Seres 7 is an excellent choice for African drivers. Its plug-in hybrid design bridges the gap between traditional fuel-powered vehicles and fully electric models, making it a smart option for markets where charging infrastructure is still developing. Up next, weâll take a closer look at the Seres 9, which continues this trend of practical luxury and innovation.
3. Seres 9
The Seres 9 leads the charge as the flagship luxury SUV in Seres’ lineup, bringing cutting-edge technology and adaptability to the African market. This full-size SUV comes in two versions: Extended-Range Electric Vehicle (EREV) and Battery Electric Vehicle (BEV). These options cater to the diverse needs of African drivers, considering the varying infrastructure across the continent.
The 2025 model has already made waves, with pre-orders hitting 3,800 within just one hour and surpassing 60,000 in 64 days. By December 2024, total deliveries had exceeded 200,000 units – a milestone for vehicles priced over $69,300. These numbers highlight the Seres 9’s growing influence in Africa’s high-end EV market.
Performance and Range
The Seres 9 offers impressive power across both versions:
- EREV: 496 HP, 675 Nm of torque
- BEV: 530 HP, 673 Nm of torque
Both models feature a 4WD drivetrain and can accelerate from 0 to 62 mph in just 4.3 to 5.1 seconds.
When it comes to range, the EREV model combines a 52 kWh battery with a 1.5-liter turbocharged range extender, achieving a range of 1,417â1,474 km. Meanwhile, the BEV version, equipped with a 100 kWh battery, delivers a pure electric range of 605â630 km.
The BEV is built on an 800V Silicon Carbide platform, enabling ultra-fast charging. In just five minutes, it can add up to 150 km (93 miles) of range. DC fast charging from 30% to 80% takes 15â30 minutes, while AC charging requires 6 to 11.75 hours, depending on the setup.
Advanced Technology and Connectivity
The Seres 9 is packed with advanced driver-assistance and connectivity systems. It features Huawei ADS 3.3, which includes four LiDARs and five mmWave radars, allowing it to handle complex environments like parking garages, roundabouts, and gated communities. Additionally, Huaweiâs Xinghe satellite communication system enhances connectivity within a 30-meter range, making it especially useful in remote areas with limited cellular coverage.
"Seres vehicles are equipped with advanced technology, including smart connectivity features, advanced driver-assistance systems, and efficient electric powertrains." â Seres Oman
Designed for African Climates
The Seres 9 is engineered to handle Africa’s extreme heat. Its interior offers ventilated front seats, automatic climate control, and even a refrigerator that operates between 32°F and 122°F (0°C to 50°C) – ensuring comfort no matter the conditions.
The SUV’s adaptive air suspension allows for an 80mm ride-height adjustment, while its ground clearance of 155â215 mm provides confidence on both smooth roads and rugged terrain.
Safety and Build Quality
Safety is a standout feature. The 2025 Seres 9 earned a "super" five-star safety rating from C-NCAP with a score of 93.9%, the highest ever recorded. Its sturdy design includes an 80% aluminum body-in-white and a drag coefficient of 0.264 Cd, ensuring both durability and aerodynamic efficiency.
Pricing and Luxury Features
Priced between $67,115 and $81,400, the Seres 9 offers a spacious cabin with a 3,110 mm wheelbase. The interior design emphasizes openness, thanks to 80% sunlight transmittance. This combination of luxury, performance, and advanced technology makes the Seres 9 a standout choice for premium SUV buyers in Africa.
For drivers seeking a vehicle that blends cutting-edge tech, comfort, and versatility, the Seres 9 is a strong contender for navigating the diverse landscapes of the continent.
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4. AITO M9
The AITO M9 stands as the pinnacle of the AITO lineup, blending Huaweiâs cutting-edge technology with a touch of luxury. Itâs available in two configurations – Extended-Range Electric Vehicle (EREV) and Battery Electric Vehicle (BEV) – to meet the diverse charging infrastructure needs across Africa. By combining high performance with advanced tech, the AITO M9 takes premium mobility to the next level.
Performance That Impresses
When it comes to power, the AITO M9 delivers. The EREV generates 496 HP (365 kW), while the BEV pushes it further with 530 HP (390 kW). Acceleration is quick, with the EREV model reaching 0â62 mph in 4.9â5.1 seconds, and the BEV shaving that down to 4.5â4.7 seconds. Both versions have a top speed of 124 mph.
Range is another standout feature. The EREV model boasts a combined range of 881â916 miles, making it ideal for long-distance travel in areas with limited charging options. Its electric-only range clocks in at 165â180 miles. Meanwhile, the BEV version, equipped with a 100 kWh battery pack, offers a pure electric range of 376â391 miles.
Advanced Technology for Africaâs Roads
The AITO M9âs tech is designed to tackle the specific challenges of African roads. Its ADS 3.3 system is equipped with four LiDAR sensors and five mmWave radars for precise navigation, even in complex environments. According to a July 2025 report by China Import And Export Auto Limited, this system excels in navigating intricate road layouts, enhancing safety across both urban and rural landscapes.
Adding to this is Huaweiâs Xinghe satellite communication system, which ensures stable network connectivity even in remote areas. This system shares its connection with devices within a 98-foot (30-meter) range, offering reliable communication wherever you go.
Built for All Terrains
The AITO M9 is built to handle diverse terrains with ease. Its all-aluminum chassis and adaptive air suspension provide five levels of height adjustment within an 80-mm range. The Smart Crystal Knob allows for quick mode changes to suit wet, snowy, or off-road conditions. Meanwhile, the DATS Dynamic Adaptive Torque system and xMotion Intelligent Car Body Coordination enhance ride comfort on rough roads.
Luxury Meets Practicality
Inside the AITO M9, luxury takes center stage. The cabin features Huaweiâs HarmonyOS intelligent cockpit with five screens, including a 15.6-inch central display and a 75-inch augmented-reality head-up display. The 25â27 speaker Huawei Sound system with spatial audio transforms the interior into an immersive audio experience.
Practical features add convenience for long journeys. The 6 kW Vehicle-to-Load (V2L) power supply can run external devices, while a dual-temperature cooling and warming box maintains temperatures between 32°F and 122°F (0°C to 50°C), making it perfect for extended travel.
Safety and Build Quality
Safety is a core focus for the AITO M9. It earned a "super" five-star safety certification from C-NCAP, achieving a record-breaking score of 93.9%. Its "Xuanwu Body" construction, crafted from submarine-grade hot-formed steel, ensures durability and protection in demanding conditions.
"The AITO M9 isn’t just luxury – it’s efficiency, privacy, and presence. It’s the vehicle for leaders who want to: Work while moving, without compromise. Arrive in understated power, not ostentatious flash. Stay connected across meetings, regions, or even terrain." â Inc. Arabia
Pricing and Market Appeal
The AITO M9 is priced between $65,750 and $120,800. The 2024 South African model is at the lower end of the range, while the Ultra 100 kWh 6-seater variant in Ghana and Uganda is at the higher end. Its success in China, where over 200,000 units were delivered in 12 months for vehicles priced above $69,300, highlights its strong market potential. This performance underscores its appeal in Africaâs growing premium EV market.
Pros and Cons
Each Seres model offers a mix of advantages and challenges tailored to meet the needs of the African market. Here’s a closer look to help you decide which aligns best with local conditions:
| Model | Pros | Cons |
|---|---|---|
| Seres 5 | ⢠Versatile powertrain options: Available in both ERâEV and BEV variants. ⢠Smooth road handling: A sturdy chassis absorbs bumps and potholes effectively. ⢠Impressive acceleration across all variants. ⢠Quick charging: 30% to 80% in 25 minutes with a 100 kW DC charger. ⢠Proven reliability: Scores a 4.2/5.0 overall rating and comes with solid warranty coverage. |
⢠Limited brand recognition in a competitive market. ⢠Higher price point: Full-spec AWD trim costs around âŹ64,990 ($70,700). ⢠Heavy reliance on touchscreen controls for essential functions. ⢠Small cargo space reduces practicality. |
| AITO M9 | ⢠Outstanding range: ERâEV variant offers up to 916 miles of combined range. ⢠Exceptional performance: BEV variant delivers about 530 HP and accelerates from 0â62 mph in 4.3â4.5 seconds. ⢠High safety standards: Achieves a 93.9% C-NCAP safety score. ⢠All-terrain capability: Features 80 mm adjustable air suspension and a 5.8 m turning radius. ⢠Advanced tech: Equipped with four LiDAR sensors and satellite communication. |
⢠Premium pricing may limit accessibility. ⢠Complex systems require technical expertise for maintenance. ⢠BEV variant depends heavily on a robust charging network. ⢠Limited local service support for its newer technology. |
These highlights offer a quick overview of each model’s strengths and limitations. Diving deeper into their features reveals how they align with Africa’s unique infrastructure and mobility needs.
Tackling Infrastructure Challenges with Range Extenders
Seres’ range-extending technology is a practical solution for Africa’s evolving charging landscape. Between January and October 2024, over 370,000 units featuring range extenders were sold, showcasing Seres’ leadership in this area. The AITO M9âs ERâEV variant, for instance, consumes less than 7 liters of fuel per 100 km, making it more cost-effective than traditional vehicles. However, its premium price places it firmly in the luxury segment.
Advanced systems like the ADS 3.3 enhance safety and navigation but come with added complexity, requiring specialized knowledge for maintenance.
"Hybrid power is currently and will be the most suitable form of automobile power for Chinese consumers in the next three to five years. Among hybrid power options, the range extender is one of the best solutions that balance cost-effectiveness and range." â BitAuto UK
For regions where charging stations are scarce, range extenders offer a major advantage. Drivers can refuel at a gas station and continue their journey, much like with traditional fuel-powered vehicles.
Efficiency and Durability
The range extension system boosts thermal efficiency by 45%, delivering 3.65 kWh per liter. Additionally, Seres prioritizes high-quality manufacturing and safety. For example, the AITO M9 features an aluminum body-in-white composition that is 80% aluminum, offering both durability and reduced weight.
These features underscore Seres’ commitment to providing practical, premium solutions tailored to meet regional mobility challenges.
Conclusion
Seres is stepping into Africa’s growing electric vehicle (EV) market, which is projected to hit $25.40 billion by 2029, with an annual growth rate of 10.20%. Its range-extending technology is particularly well-suited for the region, where charging infrastructure remains underdeveloped.
In 2024, Seres reported impressive financial results, with revenue reaching 145.18 billion Yuan and 426,900 EVs sold, reflecting growth rates of 305% and 182.8%, respectively. Backed by a substantial investment of 7.05 billion Yuan in research and development and a dedicated team of over 6,200 engineers, Seres demonstrates the expertise needed to address the unique demands of diverse markets.
"At Seres, our mission is to promote the transformation of automobile energy and create a smart mobile life for everyone." – Global Seres Singapore
The brand’s technological capabilities directly benefit African drivers by reducing costs and promoting sustainability. Seres EVs offer lower operating expenses through cheaper electricity and minimal maintenance. On the environmental front, shared EV services could cut greenhouse gas emissions by 14-65% compared to traditional vehicles.
That said, success in Africa hinges on navigating the local market’s challenges. With 80% of vehicles being used imports and a strong demand for affordable mobility solutions, Seres will need to carefully position its premium EVs. Its range-extending technology could prove pivotal, especially as the two-wheeler market, including electric motorcycles, is expected to grow from $3.35 billion in 2023 to $5.40 billion by 2028.
Government policies are also shifting in favor of EV adoption. Increased investments and electrification targets are driving this change. Additionally, Africa’s rich reserves of critical minerals, including 65% of the world’s cobalt, create an advantageous environment for premium EV brands like Seres.
With an advanced battery management system and over 1,000 technical patents, Seres is well-equipped to compete in this evolving market. To succeed, the company must adapt its offerings to meet African consumers’ needs for durable, reliable, and cost-effective vehicles that can handle challenging road conditions. By aligning its cutting-edge engineering with these practical demands, Seres is positioning itself as a leading premium EV brand in Africa. As charging networks expand and governments introduce more incentives, Seres EVs could become an attractive option for buyers seeking sustainable and high-quality mobility solutions.
FAQs
How does Seres’ range-extender technology help overcome Africa’s limited charging infrastructure?
Seres has developed a range-extender technology that tackles the issue of limited charging infrastructure, ensuring electric vehicles (EVs) can cover longer distances without being fully dependent on charging stations. This system includes a compact internal combustion engine (ICE) that generates electricity when the battery starts to run low, effectively boosting the vehicle’s range.
This approach is especially useful in regions where charging networks are either limited or still developing. It allows drivers to experience the advantages of EVs with added flexibility and fewer disruptions. By addressing the challenges of charging accessibility, Seres helps make electric mobility a more practical and appealing option for consumers in Africa.
Why are the Seres 9 and AITO M9 ideal for Africa’s varied terrains and climates?
The Seres 9 and AITO M9 are built to handle the varied terrains and weather conditions found across Africa. With advanced all-wheel-drive systems, these vehicles deliver dependable traction and stability, whether you’re navigating dirt roads, climbing steep hills, or driving on wet surfaces.
The AITO M9 is particularly notable for its impressive all-electric range of up to 1,402 kilometers, making it an excellent choice for long trips in areas where charging stations might be scarce. Comfort and safety are also top priorities, with state-of-the-art technology designed to manage extreme temperatures and unpredictable road conditions. Their sturdy design ensures they meet the demands of Africa’s challenging driving environments.
What safety and technology features make Seres EVs stand out in the African market?
Seres EVs, such as the Seres 3, come packed with cutting-edge safety features designed to meet premium standards. These include front, side, and curtain airbags, lane departure warning, front collision warning, 360-degree parking assistance, tire pressure monitoring, brake assist, traction control, auto-hold, hill start and descent control, and pedestrian warning systems. Together, these features create a safer and more reliable driving experience, tailored to the specific needs of the region.
When it comes to technology, the Seres 3 delivers a sleek, high-tech experience. It boasts a 10.25-inch LCD gauge cluster, a head-up display, wireless phone charging, and fast-charging capabilities. By blending safety, comfort, and convenience, Seres EVs stand out as an attractive option for those seeking sustainable and premium mobility solutions in Africa.
