Thabo Nkosi 
Transsion is making a bold move into Africa’s electric vehicle (EV) market, leveraging its dominance in smartphones. Known for its budget-friendly phones under brands like Tecno, Infinix, and Itel, the company is now introducing affordable EVs tailored to African consumers. Its new TankVolt brand focuses on e-bikes priced around $1,500, offering financing options and battery-as-a-service to address cost concerns.
With Africa’s EV market set to grow from $17.41 billion in 2025 to $28.30 billion by 2030, Transsion aims to replicate its smartphone success by understanding local needs and building a complete EV ecosystem. Early traction is evident, with a 5,000-unit order from Nigeria’s Niger state government in 2024.
The company’s strategy includes:
- Affordable pricing to suit low-income buyers.
- Financing partnerships with firms like M-Kopa and Watu Credit.
- Focus on two-wheelers, expected to dominate 45%-57% of sub-Saharan vehicles by 2040.
- Localized after-sales support and fleet management tools.
While challenges like weak infrastructure and high costs persist, Transsion’s entry could reshape Africa’s mobility landscape, driving cleaner and more cost-effective transportation.
Why Africa’s Electric Vehicles Are Outsmarting the West
African EV Market Overview
Africa’s electric vehicle (EV) market is gradually gaining traction. In 2024, electric car sales more than doubled, reaching nearly 11,000 units – though this still accounts for less than 1% of total vehicle sales. Projections suggest the market could generate $209.9 million by 2025 and grow to $314.1 million by 2029, with unit sales expected to hit 3,650 vehicles. This growth aligns with broader trends in emerging markets, where EV sales surged by over 60% year-on-year in 2024. These developments set the stage for exploring strategies and policies to accelerate growth in the region.
EV Sales Growth in Africa
South Africa is leading the charge in Africa’s EV market. By early 2024, sales of new energy vehicles (NEVs) had climbed to 3,042 units – an 83% increase from the previous year. Total passenger EV sales reached 3,543 vehicles, valued at $148 million, with a compound annual growth rate (CAGR) of 33.5% from 2020 to 2024. Looking ahead, South Africa’s EV market, including charging infrastructure, is expected to grow at 26.3% annually, hitting $471.3 million by 2025.
Other African nations are also showing growing interest in EVs. In November 2023, Ford announced plans to invest $281 million in hybrid vehicle production in South Africa. Meanwhile, Kigali-based Ampersand partnered with Chinese EV manufacturer BYD in June 2024 to advance electric motorbike production, aiming to roll out approximately 40,000 electric motorcycles by 2026. These initiatives highlight the region’s increasing momentum toward electric mobility.
Government Policies and Regulations
African governments are beginning to implement policies aimed at boosting EV adoption. Ethiopia has banned the import of fossil fuel vehicles to encourage EV use. Kenya offers tax incentives for EV imports and mandates that 5% of parking spaces in new buildings include EV chargers. Kenya Power is also committing $1.93 million over three years to install charging stations nationwide and support data collection for e-mobility, aligning with the country’s 2023 EV charging framework. Cape Verde has set ambitious targets, aiming for 100% electrification of new passenger car sales by 2035 and urban buses by 2040.
South Africa is actively seeking investment from China to support its $27 billion automotive industry, backed by significant tax incentives for EV manufacturing. However, policy implementation across the continent remains inconsistent. Only 28% of African countries have established at least one national EV target, and just 39% have legally binding EV incentives in place.
Market Barriers and Challenges
Despite the progress, several obstacles continue to hinder EV adoption in Africa. A major issue is the lack of infrastructure – only 17% of African countries have 10 or more public charging stations. This contributes to "range anxiety", discouraging potential buyers. Financial barriers are another significant hurdle. For example, EVs in South Africa are nearly twice as expensive as traditional vehicles. Limited financial access compounds the problem, with only 13% of Africans over the age of 15 having access to credit from financial institutions or mobile money accounts, compared to a global average of 30%. Additionally, low motorization rates emphasize the need for further development of automotive infrastructure.
Grid instability poses another challenge, affecting both charging infrastructure and vehicle usability. However, innovative solutions are emerging. For instance, Zero Carbon Charge is rolling out off-grid, solar-powered EV charging stations in rural South Africa, supported by a $5.5 million equity investment from the Development Bank of Southern Africa.
The data paints a complex picture: while 24 African countries show high potential for EV impact, only 12 are considered highly prepared for EV adoption. This gap highlights the need for targeted efforts to improve market readiness. Beyond environmental benefits, EV adoption offers a chance to reduce Africa’s reliance on costly fossil fuel imports, which currently amount to around $40 billion annually. The economic and environmental opportunities are clear, but the road ahead requires strategic interventions.
Transsion‘s EV Market Strategy
Transsion, known for its smartphone success, is now stepping into Africa’s electric vehicle (EV) market. With the EV sector projected to hit $28 billion by 2030, the company is applying its proven strategies to this new venture, aiming to transition smoothly from mobile technology to sustainable transportation.
Lessons from the Smartphone Market
Transsion’s experience in the smartphone industry plays a key role in shaping its EV strategy. The company has a history of tailoring products to fit the specific needs of African consumers, and this same approach now drives its TankVolt EV brand. By maintaining full control over its value chain – from manufacturing to distribution – Transsion achieves notable cost efficiencies.
"You really can’t bring down the cost of a product if you don’t have significant control over its production."
– Kayode Adeyinka, CEO and co-founder of Gigmile
Technology and Strategic Partnerships
Transsion is leveraging its expertise in technology and partnerships to create a comprehensive ecosystem for its EV offerings. TankVolt provides fleet management software for EV operators, enhancing operational efficiency. Meanwhile, partnerships with organizations like Watu Credit, Mogo Finance, and M-Kopa in Kenya address affordability issues by offering financing solutions. This approach has already gained traction; Lagos-based Swap Station Mobility chose TankVolt after assessing its technical strengths, after-sales support, and availability of local parts.
"We selected TankVolt based on its technical capabilities, strong willingness to collaborate on after-sales, local parts availability, and future co-development."
– Obiora Okoye, founder of Swap Station Mobility
Affordable EV Models for Local Markets
Transsion’s pricing strategy is designed with African consumers in mind. TankVolt bikes are priced at approximately $1,500, making them accessible to a broader audience. To further reduce upfront costs and ease concerns about charging, the company offers a battery-as-a-service model alongside its competitively priced vehicles. Additionally, by targeting government contracts, Transsion not only strengthens its reputation but also achieves the scale necessary for long-term success.
"Our bikes and tricycles are market-leading in quality. We offer great pricing and are partnering with financial institutions to offer flexible payment options."
– Daniel Nyakora, Transsion’s business development director for Nigerian operations
Effects on Africa’s Transportation Future
Transsion’s venture into electric vehicles marks a bold step toward reshaping transportation across Africa. Building on its established success, the company’s focus on EVs could redefine mobility in the region.
Accelerating EV Adoption in Africa
With its extensive distribution network and deep understanding of local markets, Transsion is uniquely positioned to speed up the adoption of electric vehicles. Industry experts highlight the company’s ability to scale operations rapidly as a key advantage over smaller, local startups.
"TankVolt has clear advantages in leading Africa’s e-bike market in terms of capital, manufacturing capability, and supply chain expertise. Transsion can scale much quicker than most local startups."
– Tom Courtright, Research Director at Africa E-Mobility Alliance
Private-sector endorsements are already emerging. For instance, Lagos-based Swap Station Mobility selected TankVolt after evaluating multiple EV brands. This momentum could lead to substantial economic and environmental improvements.
Economic and Environmental Gains
Investing in local EV component assembly could stimulate industries like battery production and charging infrastructure, creating jobs and fostering technical expertise. For motorbike taxi and minibus operators, affordable EVs offer a practical way to cut operational costs by reducing fuel and maintenance expenses.
Africa’s transport emissions increased by 84% between 2012 and 2018. This sharp rise highlights the urgency of addressing emissions in the transportation sector. Electric vehicles are widely regarded as a key solution for reducing emissions, particularly in urban areas where pollution from fossil fuel vehicles is a growing concern. In 2018, Sub-Saharan Africa’s transport sector accounted for 15% of the region’s total energy consumption. As EV adoption grows, cities could see improved air quality and a shift toward more sustainable urban living.
Impacts on Africa’s Energy Transition
The benefits of EV adoption extend beyond transportation. Local assembly and reduced operating costs align with Africa’s broader energy transition goals. The continent holds about 65% of the world’s cobalt reserves – a critical material for battery production – offering Africa a pivotal role in the global EV supply chain. This also ties into the integration of renewable energy sources, laying the groundwork for sustainable progress.
Electrification is gaining traction among ride-hailing services as well. Companies like Uber have introduced electric bikes in Kenya, with plans to deploy 3,000 electric bikes within six months. Meanwhile, Africa’s two-wheeler market is expected to grow from $3.35 billion in 2023 to $5.40 billion by 2028. Transsion’s competitively priced electric vehicles could capture a significant portion of this market, contributing to both economic growth and environmental goals.
"We offer comprehensive solutions. This allows us to cater to a wider audience."
– Chris Wen, Head of EV Projects at Transsion
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How EV24.africa Supports Africa’s EV Market
As companies like Transsion venture into Africa’s electric vehicle (EV) market, specialized platforms are stepping up to connect manufacturers and consumers. One such platform, EV24.africa, is making EVs more accessible across the continent. Acting as a marketplace, it links buyers and sellers, creating a streamlined and user-friendly experience for African consumers exploring electric mobility.
Comprehensive EV Listings and Services
EV24.africa boasts a wide selection of new and used electric vehicles from well-known brands. Each listing includes detailed specifications, transparent pricing, and flexible financing options. The platform’s intuitive search tools make it easy for buyers to find vehicles that suit their preferences and budgets.
Unlike traditional car dealerships, where pricing can vary and often lacks transparency, EV24.africa provides clear pricing upfront. This eliminates the uncertainty that can come with buying a vehicle. Users can filter their search by brand, price range, battery capacity, and other technical features, making it simpler to find an EV that fits their needs. By catering to a range of budgets, the platform opens the door to electric mobility for more consumers.
Simplifying the EV Purchase Journey
EV24.africa goes beyond just listing vehicles – it simplifies the often-complicated process of buying and importing electric cars. For many African buyers, navigating import regulations and logistics can be daunting. The platform addresses these challenges by streamlining the importation process and ensuring a smooth experience from purchase to delivery.
Key services include customs clearance and vehicle registration, removing bureaucratic obstacles for buyers. The platform also provides expert guidance tailored to each country’s specific regulations and policies. This hands-on support helps consumers manage the complexities of import documentation and compliance requirements.
The platform offers flexible shipping and delivery options, including both RoRo (Roll-on/Roll-off) and container shipping. Buyers can choose between port-to-port or door-to-door delivery services, ensuring that vehicles can reach customers no matter where they are located.
"Africa is ready for electric vehicles, and EV24.africa is committed to making this transition smooth and accessible. Our goal is to provide a reliable, transparent, and competitive marketplace for EV buyers across the continent." – Axel Peyriere, Co-Founder and CEO of AUTO24.africa
Driving Clean Transportation Across Africa
EV24.africa’s impact goes beyond individual car sales. By offering delivery to all 54 African countries, it ensures that geographic location isn’t a barrier to accessing cleaner transportation options. This broad reach helps expand the availability of EVs across the continent.
The platform also supports local dealers and entrepreneurs by providing dealer plans and bulk listing options. This allows businesses to tap into the growing EV market while leveraging EV24.africa’s established infrastructure and customer base. It’s not just about selling cars – it’s about building a thriving EV ecosystem.
To foster trust and transparency, EV24.africa features customer reviews and ratings for vehicles and sellers. This feedback creates a valuable knowledge base for future buyers, helping them make informed decisions. As more people share their experiences, the platform builds confidence in EV technology, especially for those new to electric vehicles.
Additionally, EV24.africa’s efforts align with Africa’s broader push for cleaner energy solutions. By making EVs more accessible and affordable, the platform contributes to reducing emissions and promoting sustainable transportation across the continent. This commitment reflects the industry’s ongoing shift toward greener, more inclusive mobility solutions.
Conclusion: Transsion’s Impact on Africa’s EV Development
Transsion’s move into Africa’s electric vehicle market represents a major step towards cleaner transportation across the continent. Drawing from its success in the smartphone industry, the company tackles key barriers to EV adoption by offering affordable pricing and flexible payment options, making electric mobility within reach for more people. Its control over the entire value chain provides cost advantages and allows for quick scaling.
The growth potential of Africa’s EV market is significant, with projections estimating an increase from $17.41 billion in 2025 to $28.30 billion by 2030, growing at a compound annual growth rate (CAGR) of 10.2%. Transsion isn’t just focused on manufacturing; it also provides fleet management software and pursues government contracts to encourage clean mobility initiatives.
The company’s strategy not only reduces reliance on fossil fuels but also improves urban air quality. For electric motorcycle riders, the shift to EVs leads to a noticeable increase in income, with weekly earnings rising from around $25 to $36 – an improvement of roughly one-third.
Still, succeeding in Africa’s EV market involves more than just technical expertise. As Kayode Adeyinka, co-founder of Gigmile, explains:
"Selling smartphones is different from building a mobility ecosystem. They need local partnerships, regulatory agility, and infrastructure to really scale".
This underscores the importance of collaboration with local partners to address the regulatory and infrastructure challenges that remain hurdles for the industry.
Platforms like EV24.africa are stepping in to support this evolving ecosystem. By connecting manufacturers like Transsion with consumers across all 54 African countries, they simplify the EV purchasing process through transparent pricing, financing options, and streamlined import services.
Transsion’s entry into the EV market signals a shift in African mobility. With its in-depth knowledge of local markets, competitive pricing, and comprehensive solutions, the company is positioned to accelerate the continent’s transition to sustainable transportation. As the ecosystem matures – driven by innovative manufacturers and supportive platforms – these combined efforts are pushing Africa closer to its goals for cleaner, more sustainable mobility.
FAQs
How is Transsion addressing Africa’s infrastructure challenges to support EV adoption?
Transsion is addressing Africa’s electric vehicle (EV) infrastructure hurdles by rolling out practical solutions like battery-as-a-service and smart battery swapping. These methods tackle key challenges, such as the scarcity of charging stations and the instability of electricity grids, making EVs a more viable option for the region.
The company is also set to produce EVs locally within Africa while managing its own distribution networks. This approach minimizes dependency on imports, simplifies supply chains, and ensures vehicles are designed to suit the specific needs of African consumers. Through these efforts, Transsion is working to speed up the shift toward cleaner and more accessible transportation across the continent.
How is Transsion working to make electric vehicles more accessible and affordable for African consumers?
Transsion is tapping into its extensive knowledge of emerging markets to bring electric vehicles (EVs) to African consumers in a way that’s both accessible and budget-friendly. The company’s approach revolves around cutting production costs and tailoring vehicles to suit the specific needs of local communities.
To further this mission, Transsion is building key partnerships with regional suppliers and stakeholders. These collaborations not only help keep costs down but also address the unique transportation challenges faced across Africa. By blending smart design with affordability, Transsion is working to make sustainable mobility an option for more people in the region.
How is Transsion using its smartphone success to shape its entry into Africa’s electric vehicle market?
Transsion’s Move into the EV Market
Transsion, known for its dominance in Africa’s smartphone market, is now setting its sights on the electric vehicle (EV) industry. The company’s success in mobile phones has been built on a deep understanding of what local consumers need – affordable options, tailored features, and effective distribution. Now, it’s taking that same playbook and applying it to EVs.
By offering cost-effective solutions designed for Africa’s specific transportation challenges, utilizing its well-established distribution networks, and adapting to local market demands, Transsion is positioning itself as a key player in the continent’s EV market. This move not only signals its ambition to lead in the sector but also aligns with the push for more sustainable transportation options in Africa.
